Green Bean Matcha is concept I created to showcase branding concepts and how they can translate through products and viral advertisement. Focusing on only 3 key concepts Beans, Green and Matcha. While natural Matcha isn’t made from beans. The association with coffee beans or a morning cup of caffeine is a nice healthy replacement. Thin thinking requires thin font types at least for this project. And keeping that earthy green with the dash of gray keeps the identity fresh and attractive
