Green Bean Matcha is concept I created to showcase branding concepts and how they can translate through products and viral advertisement. Focusing on  only 3 key concepts  Beans,  Green and Matcha.  While natural Matcha isn’t made from beans. The association with coffee beans or a morning cup of caffeine is  a nice  healthy replacement.  Thin thinking requires thin font types at least for this project.  And keeping that earthy green with the dash of gray keeps the identity fresh and attractive

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