IronClad ( not a real company)
was a fun concept I invited to show a clothing line of winter wear.  Discovering the definition of ‘Ironclad’- sheathed in iron armor —used especially of naval vessels. 2: so firm or secure as to be unbreakable”. The Idea went hand in hand with snug firm warm winter coats. The goal for this design was to showcase 2 different options of wear (Heavy and Light) and effectively show the difference between each.  By adding a few effects, producing a bolder font, and finding clothing that speaks more bulk then fashion, I was able to encompass the idea of “Heavy”. Vice versa with” Light” wear, looser clothing that is more fashionable, that surrounded by a thinner font.

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